My Favorite Commercial. Ever.

Commercial for Sony Bravia Hi-Def LCD televisions involving the dropping of an enormous amount of super balls from a rooftop and the bouncing of those super balls down the streets of San Francisco (Big download, but worth the wait).

It isn’t computer generated. Here’s what guys that made it had to say:

How we did it

In an age when CGI is commonplace, this makes the commercial all the more extraordinary. Every single frame was shot over two days – with the main sequence involving a 23-man camera crew and only one chance to get it right. An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.

You can also check out behind the scenes footage.

By the way, if you like the song from the commercial it is Heartbeats, from the Jose Gonzalez album Veneer

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