From: josh penrod
Sent: Friday, February 21, 2003 11:23 PM
Subject: Herbal White Beaver
I just saw your commercial featuring “Mr. Beaver” and I am concerned.
Correct me if I am wrong here, but it seems fairly obvious that the campaign was created by the 10 year old nephew of someone in the marketing department in exchange for a piece of gum. If so, you were ripped off.
I pray that I am right, because if I am wrong that means you actually paid an advertising agency to create this garbage.
My suggestion, get your gum back and dump the beaver. I feel qualified to tell you this because:
- I have teeth
- I have an I.Q. over 12
Date: Sat, 22 Feb 2003 06:18:50 GMT
Subject: Thank you for your interest
Dear Mr Josh Penrod,
Thank You for your feedback or question. A message has been sent to the appropriate parties, and you will hear back from us shortly.
From: Colgate-Palmolive Consumer Affairs
Date: Mon, 24 Feb 2003 18:35:23 -0500
Subject: Colgate WebSite Query
Dear Mr Penrod
Thank you for taking the time to share your opinion about our advertising.
Of course, we try hard to create positive, interesting advertising that everyone likes. Unfortunately, the best intentions don’t always produce success. We appreciate your comments on our recent advertising campaign. Please be sure your opinions will be shared with those responsible for the research, development and production of our advertising.
We hope you will continue to rely on our company for quality products and services and that you will contact us again if you need additional information or have any further questions.