I had a meeting today with our creative services team and as a part of it they had a creativity exercise where we had to rip a magazine ad out and then try to come up with a better one. Though my job is website user interfaces and user research, I thought I would give advertising a shot and I am glad I did because I have found my true calling.
I ended up with an ad for VESIcare, a drug that helps people with overactive bladders. It is hard to beat their advertising, what with their little people made out of pipes and their talk about problems with “internal plumbing”, but I took a shot at it.
Mind you, this is just one of a dozen quick concepts I did, but this was clearly the winning concept.
“That crazy astronaut lady wore a diaper when she drove across the country to kill that other astronaut lady. How embarrassing! Next time she should use VESIcare.”