Signs: The most useful thing you pay no attention to. – By Julia Turner – Slate Magazine

Guerilla Public Service

Bad signs can send perfectly ordinary citizens into spirals of obsession. Take Richard Ankrom, a Los Angeles artist who thought the junction of the 110 freeway and the 5 freeway was badly marked. In 2001, he put on an outfit that looked like the ones Caltrans highway workers wore, climbed up onto a freeway gantry, and mounted an aluminum sign he'd manufactured himself according to state specs. The sign stayed up for nine months without anyone noticing what he'd done; when the story leaked to the press and Caltrans finally cottoned on, the agency left the sign up for eight more years (eventually replacing it with one of their own that served the same function).

via Signs: The most useful thing you pay no attention to. – By Julia Turner – Slate Magazine. (Thanks Joel!)

The Kindle Problem – The Atlantic (September 14, 2009)

For people who love books, there are quite a few intangibles that an electronic device will never quite be able to replicate. For example, the Kindle lets readers down with respect to one subtle but powerful element of the traditional book’s appeal: its role as an identity marker. Pulling out a particular book on an airline flight or in a doctor’s office can mean staking a claim to being a particular kind of person. Likewise, the books lining your living room or office can tell others about your interests and background. But on the Kindle, no matter what you’re reading, all anyone else will see is an unchanging plastic device.

via The Kindle Problem – The Atlantic (September 14, 2009) .