You know that identity theft protection service, LifeLock, who’s CEO is so confident in their service that he publishes his Social Security # in their advertisments?

He has had his identity stolen 13 times!

Lifelock promised in ads that its $10 monthly service would protect consumers from identity theft. The company also offered a $1 million guarantee to compensate customers for losses incurred if they became a victim after signing up for the service. The FTC called the claims bogus and accused LifeLock of operating a scam.

“In truth, the protection they provided left such a large hole … that you could drive that truck through it,” said FTC Chairman Jon Leibowitz, referring to a LifeLock TV ad showing a truck painted with Davis’s Social Security number driving around city streets.

Davis’ history as an identity-theft victim would seem to call into question the company’s ability to protect consumers from a similar fate.

via LifeLock CEO’s Identity Stolen 13 Times | Threat Level | Wired.com.