Design View / Andy Rutledge – Gestalt Principles of Perception: 1 – Figure Ground Relationships

Almost everything that makes graphic design work can be found in a set of laws and principles collectively known as the Gestalt principles of perception. There is no more powerful tool at a designer’s disposal than a comprehensive grasp of these principles. By the same token, those who don’t have a good grasp of them are lost when faced with design projects and often go “fishing” on design gallery sites, being relegated to cliché motifs and layouts. But clients deserve better than our vague understanding. If you haven’t already, resolve to learn the Gestalt principles of perception.