My Favorite Commercial. Ever.
Commercial for Sony Bravia Hi-Def LCD televisions involving the dropping of an enormous amount of super balls from a rooftop and the bouncing of those super balls down the streets of San Francisco (Big download, but worth the wait).
It isn’t computer generated. Here’s what guys that made it had to say:
How we did it
In an age when CGI is commonplace, this makes the commercial all the more extraordinary. Every single frame was shot over two days – with the main sequence involving a 23-man camera crew and only one chance to get it right. An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.
You can also check out behind the scenes footage.
By the way, if you like the song from the commercial it is Heartbeats, from the Jose Gonzalez album Veneer
That is great! Sony will never be the same for me!
While we’re on the subject of marketing, I suggest that SAAB’s new U.S. marketing slogan is the least creative, least sexy element of any ad campaign currently in rotation. If you haven’t heard it, it’s “SAAB – Born from Jets”. That’s it! They paid someone a lot of money to come up with that (after all, the guys who started SAAB used to work on jets). This is just additional proof that I am in the wrong line of work.
Jose Gonzalez’s song, ‘Heartbeats’ is fantastic. I have searched high and low for his album ‘Veneer’ but to no avail! It appears the record company have run out due to it’s popularity because of the Sony advert. Any ideas?
You can get it from Amazon with the link at the end of my post, or buy it on the itunes music store here
This is cool, you have to try it. I guessed 80535, and this game guessed it! See it here – http://www.funbrain.com/guess/
anyone know what the song in the SAAB comercial is?